T.O.P - DOOM DADA
2013: A T.O.P. odyssey…
Madeleine Lee: Four years ago, "Turn It Up" was left for dead, baking in the desert; now it returns, staggering, loopy and vengeful. The heavy beat and one-note chorus have warped and darkened into a drone. Fashion (Givenchy, McQueen) has aged into art (Basquiat, Kubrick), and the preening messages of seduction have dissolved into a cut-up that layers images of nuclear apocalypse against a recitation of the Korean alphabet in the space of a verse. In the end it’s more noise than signal, but the endless repetition of the title is true dada: an incantation against order, an excitation to an action that never arrives, and ultimately, its own obliteration.
Alternate blurb: “How does one achieve eternal bliss? By saying dada. How does one become famous? By saying dada. With a noble gesture and delicate propriety. Till one goes crazy. Till one loses consciousness. How can one get rid of everything that smacks of journalism, worms, everything nice and right, blinkered, moralistic, europeanised, enervated? By saying dada.”